Advertise with Europe’s largest audience of international professionals and expats

We believe in connecting professionals and expats who lead international lives to the world around them. Our journalism focuses on enhancing their lives through relevant content, products and services, like yours.

Whether you’re in the business of expat services (eg. insurance, mortgages or tax), promoting jobs to English speakers, or you’re a consumer brand or otherwise looking to reach an international, expat audience, our platform is the right place for you.

Here you can place banner ads, sponsored content and more.


Over five million people who read The Local each month are well-educated and well-informed.
They have influential jobs in forward-looking sectors and an outward-facing perspective on life that makes them internationally adaptable. They want their news to be sourced locally, not delivered through the filter of a national news brand thousands of miles away.
More than 60,000 people have signed up for our newsletters and over 9,000 of our readers have registered as paying Members of The Local.
  • 5 million + unique visitors per month on 9 editions
  • 750,000 + social media followers
  • 63% aged 25-54
  • 49% have children
  • 27% are senior decision-makers
  • 24% have an annual income of €75,000 or higher
  • 58% work in organisations with over 100 employees
  • 92% have a college/university education
  • 43% have a Masters degree or equivalent
  • 72% trust The Local as their primary news source

Our expat audience is unlike any other globally. To reach them, the most successful approach, particularly in the ‘content is king’ era, is Native Advertising .


In a nutshell, native advertising is much like sponsored content. You will collaborate with The Local’s award winning Creative Studio team and combine your knowledge of products and markets with our understanding of expat advertising/reader behaviour and the kind of content that they like.

Native Advertising helps content marketeers and publishers achieve the following:

  • Increased brand exposure
  • Better story-telling and thought-leadership integration
  • Potential reach is greater to suitable audiences (the world’s largest reach of expats)
  • Ad-block friendly
  • Complementary to other ads

This is the perfect collaboration between The Local and our clients.

With custom-produced sponsored content we can combine our clients’ knowledge of their products and their expat markets with our knowledge of our readers and what content works for them.

We offer two approaches:

  • Custom Native
  • Guest Native


  • We will work with you to find the best angle &  format for your message.
  • Our Award winning team will create the content, publish it on our sites and promote it through our social media channels.
  • Once the content is out there, our experienced team will analyse & optimise continually to drive the response you need, whether that is to drive awareness, influence or traffic.


To enhance your native advertising or increase the longevity of your products and services exposure, your marketing teams can consider:

  • Banner advertising
  • Video advertising
  • Surveys/Quizzes

Each one has considerable rates of success and should be considered as part of your integrated marketing plan.

We work with hundreds of clients in more than a dozen countries.
Our goal with every single project is to deliver beyond expectations and to build a long-term creative partnership. The better we understand your business, the better we can make The Local work for you.

We work with clients in a range of sectors, with specific focus on education, expat services, regional promotion, travel & tourism and financial services. 

We are truly proud of the work we do with our clients. We love to produce content that delights clients and readers in equal measure but we are also completely committed to delivering the results that matter. Here is a selection of feedback from our clients.

“Working with The Local has been a pleasure. They know how to target expats with engaging and well-written content. Our brief at TransferWise was to offer useful information to their users to educate them about the real cost of transferring money abroad and introduce TransferWise as a solution; they have achieved that really well and efficiently with articles promoted to their expat audience.”

Sonia Cialicu, Partnerships Team, TransferWise

“Placing content with The Local means working with the best of the best in international English news sites. Their writers are superbly skilled at understanding the goals of each content piece. A smooth process, responsive staff, and high-quality traffic to our site – definitely a worthwhile investment for our business.”

Carrie Mckeegan, CEO of Greenback Expat Tax Services

“We have an excellent collaboration. The Local offers solutions and creative ideas tailored to our target audience. Before publishing, we are in contact and exchange ideas. The articles they write always capture the content in an excellent, journalistic style.”

Helene Komlos Grill, International Communications, Stockholm University

The Local aims to be Europe’s foremost hub for English-language jobs. We connect ambitious employers with the continent’s most talented jobseekers.

We work with employers, job marketplaces and recruitment firms to give jobseekers the most comprehensive range of English-language jobs in Europe.

Follow this link to post a vacancy on The Local Jobs. 

Contact us

To find out more about how you can successfully engage with our audience, contact us.