Description
Usercentrics is a global leader in the field of consent management platforms (CMP). We follow our company vision to build a world where user privacy enables a thriving digital ecosystem. Our mission is to provide privacy solutions that empower organizations to embrace data privacy while building trust with their users through freedom of choice. With our product, businesses can collect, manage and document user consents on websites and apps, and achieve full compliance in accordance with global privacy regulations while facilitating high consent rates and building trust with their customers.
We’re seeking a passionate and results-oriented Account-Based Marketing Manager (ABM) in Buenos Aires to join our efforts to expand the US market.
In this role, you will be responsible for developing and executing strategic ABM campaigns that target high-value accounts in the US market, driving pipeline generation and accelerating revenue growth.
- Partner with Sales to identify and prioritize key accounts within the US market.
- Conduct in-depth research to understand target account needs, challenges, and buying journeys.
- Develop and execute personalized, multi-channel ABM campaigns across various touchpoints (e.g., email, direct mail, digital advertising, events).
- Manage ABM budgets and resources effectively.
- Collaborate with Sales, Privacy experts and Content teams to create compelling and targeted messaging and assets.
- Leverage marketing automation tools to personalize campaigns and track engagement metrics.
- Analyze campaign performance and identify areas for continuous improvement.
- Report on ABM program results and demonstrate ROI.
- Stay up-to-date on the latest ABM trends and best practices.
- Proven experience: +7-10 years of experience in B2B SaaS marketing, preferably with a focus on ABM. Proven track record of developing and executing successful ABM campaigns.
- Market Understanding: Strong understanding of the US marketing landscape and buyer behavior
- Analytical skills: Excellent analytical and data-driven decision-making skills. Experience with marketing and automation platforms (e.g., Pardot, Salesforce, Linkedin, Marketo)
- Collaborative spirit: Exceptional communication and teamwork skills, with experience in collaborating with international marketing, sales, and other teams
- Trend awareness and growth mindset: A passion for learning and a keen eye for identifying and leveraging the latest trends in ABM and marketing
- Passion for the Usercentrics mission and the privacy tech space (a plus).
You may be just the right candidate for this or other roles.
- Joining Usercentrics means becoming part of a fast-growing, diverse and international team of tech enthusiasts and entrepreneurially-minded who build our success story together
- Company culture is important to us – we strive to continuously develop a positive, vibrant and inspiring environment that enables everyone to thrive both personally and professionally
- Get involved! We have plenty of initiatives and love to see people from all department enthusiastically participating and shaping our future together in different cross-department projects
- Your work-life balance is important to us too – we offer flexible working hours, hybrid working and the possibility of workcations (in accordance with our company policy)
- We always remember to have fun along the way, both in our day-to-day work and at our regular team events on site in our offices in Munich, Copenhagen, Odense, Lisbon and Prague or online
- You are the most valuable asset to our company which is why we’re happy to offer awesome benefits like our personal development budget, job-related language courses and a lot more (depending on your location) to focus on your well being