Acquisition Copywriter (m/f/d)

Usercentrics is a global leader in data privacy and privacy-led marketing solutions. We believe there is no need for a trade-off between growth and privacy compliance. Our vision is to unlock the potential of data privacy to empower a thriving digital ecosystem. We work with companies to create a healthy balance between data-driven business and privacy-led marketing for every size of enterprise. Our customers build trust with their users through improved transparency and control to drastically improve marketing and monetization, while achieving full privacy compliance.

We’re looking for a Acquisition Copywriter to craft compelling, high-impact marketing copy that fuels our demand generation and customer acquisition campaigns. Your words will engage, persuade, and convert, shaping how our brand communicates across landing pages, paid ads, emails, and acquisition campaigns.
Sitting within the Demand Gen team, you will work closely with our creative content and PPC strategists to deliver conversion-driven messaging that speaks directly to our audience based on past campaign and market insights. Your core focus will be writing copy that makes people take action throughout the funnel – but in a fun, creative, and relevant way!
If you have a talent for crafting scroll-stopping headlines, sharp ad copy, and engaging landing pages that drive actions—this role is for you.

Developing high-impact, acquisition-driven content:

• Craft clear, compelling, and conversion-focused copy for landing pages, paid ads (LinkedIn, Google, Meta, Reddit), email sequences, and acquisition campaigns.
• Develop creative and persuasive messaging angles that resonate with our target audience.
• Adapt messaging for different formats and channels while maintaining a consistent brand voice.

Partner with Marketing & Demand Gen teams:

• Work closely with Demand Gen, Product Marketing, and Web Experience teams to align copy with campaign goals.
• Use data and insights from customer research, ad performance, and audience behavior to refine messaging.
• Ensure consistency in tone and messaging across other omnichannel channels like offline Events and Partner Marketing.

Drive brand messaging & creativity:

• Bring bold, creative ideas to campaign messaging that differentiates our brand.
• Find fresh angles and emotional triggers that capture attention and spark engagement.
• Ensure the copy aligns with brand positioning, voice, and strategic goals.

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• 2-3 years of experience writing for demand generation, performance marketing, or marketing campaigns.
• Strong portfolio showcasing ads, landing pages, emails, and acquisition-driven copy
• Intuition to turn messaging goals into creative copies that make the target audience take a second look, laugh, nod, and even better – click!
• Ability to think outside the box, draw inspirations from daily life, and find creative angles that appeal to the target audience’s collective pain points, memories, or experiences.
• 1-2 years experience writing for B2B SaaS or high-growth tech companies.
• Familiarity with the basics of demand generation, PPC, email marketing, social media, and content marketing.
• Experience with advertising platforms like LinkedIn Ads, Google Ads, Meta Ads, or others is a plus.
• Experience in content design and familiarity with Figma are a plus.
• Strong organizational skills with the ability to juggle multiple projects, meet deadlines, and prioritize tasks effectively.
• Exceptional attention to detail ensures all content is polished, error-free, and aligned with the brand’s tone and messaging.
• Great communication skills to align expectations, facilitate cross-collaboration, and propose ideas and solutions.
• Language Proficiency: Strong command of the English language with excellent grammar, syntax, and persuasive writing skills. (Native/C2 level preferred)

Portfolio submission is required with application.

Location

Hybrid in Prague (minimum of 2 days a week from the office)