Business Development Manager – Germany


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The Local is seeking an experienced, personable, entrepreneurial and ambitious media sales professional, preferably with an established client/contact network for our German market.

You can be based in any major German city but be willing to travel across the country – and must have a fluent understanding of both German and English, well enough to work in both languages.


About The Local:

We see a great commercial future in quality news. With a combination of a high value audience, unique international content, proven advertising products and deep client relationships The Local has become Europe’s largest independent network for English language news.


Today, our editorial operation spans nine countries and attracts over five million readers each month, as well as over 700,000 social media followers. We work with a range of great advertiser brands across the globe that want to talk to our international expat audience.

Now it is time for us to expand our commercial operations.


This is an exciting opportunity for the right individual to join an ambitious and highly motivated company and take ownership of one of The Local’s absolute key markets.

You will have the opportunity to really shape this role with most of your team members situated in other European countries: this requires a self-motivated individual since most of your colleagues will be remote from you.




We have an established sales operation with proven products and valuable repeat customers. Your job will build and expand on that success to bring in new business from our target sectors – focusing particularly on our award-winning content offering.

Specifically, you will take our sales in Germany to the next level by:

  • Driving your own sales development, from effective prospecting through to deal closing and re-selling /upselling, to ensuring that you meet or exceed your sales targets

  • Building a list of key partnerships with customers in our focus sectors: travel, financial services, executive education, expat services and government agencies in France

  • Building long term relationships with company owners, marketing directors, marketing managers and communications executives at direct clients and media buyers at agencies

  • Arranging and attending meetings where you will present and sell our creative content marketing solutions and partnership opportunities

  • Continuously engage with clients to understand their businesses and how The Local can best help them to communicate with our audience of high value, global ‘cosmopolitans’

  • Communicate and define The Local as a key communication channel for companies in sectors such as travel, financial services, executive education, expat services and government agencies


The Local has offices in Berlin, but the right person can be based in any major German city: as long as you are willing to do some traveling for client meetings.

The Local’s offices HQ is in Stockholm, Sweden.




This is a challenging role in an international, innovative and growing organization, and you will need to be self-motivated, business savvy, driven, self-confident and independent.

We would like for you to have:


  • At least three years’ experience of content and digital media sales from a publisher or communications agency

  • A proven ability to meet and exceed sales targets

  • Some experience of living and working abroad and a global mindset

  • Entrepreneurial drive and a genuine passion for closing deals

  • A professional manner in all environments and with different types of decision makers

  • Significant experience of doing business in Germany and an understanding of the buying process in media and communications

  • Confident spoken and written German and English, additional languages a bonus


We are unable to offer sponsorship for a work permit so please do not apply unless you are a holder of a European passport or already have a work permit for Germany.


If you think that you could be the person we are looking for please send your CV and a personal letter to – use the subject line Business Development Manager Germany.

If you have questions about the role feel free to contact our Sales Director, Anna Agebjörn-McFarlane: