Description
We are looking for an experienced Freelancer in the CRM Team to develop, lead, and deploy new initiatives & activities to help us surpass our ambitious goals of improving customer value .
- Lead several high visibility projects and drive new initiatives together with the team, ranging from campaigns, automations, segmentation, data science models & communication channels, to new technical initiatives on the CRM front, improvements in customer reachability, and excelling on the creative front.
- Collaborate closely with other teams in Marketing, Product, Platform, and Business Analytics.
- Launch pre-defined CRM campaigns via the relevant communication channels to different segments of the user base to achieve the desired revenue objectives.
- Work very closely with all CRM Managers to align on the campaigns, segmentation, and tests.
- Support, design, implement and track the CRM A/B tests.
- Create, test, & deploy the required landing pages for the campaigns.
- Analyse data, derive insights and use them to drive the CRM performance forward.
You are:
- Great at analytical skills, have a proactive mindset, and enjoy ownership & responsibility.
- An expert in multichannel CRM activities (email, push, in-app, web).
- Able to structure yourself and with an eye for detail.
- Are able to understand, communicate, and drive technical projects with the help of relevant Product Managers and Engineers.
- Comfortable with working autonomously.
You have:
- Many years of in-depth experience in CRM, including strategic & leadership experience with a focus on revenue generating activities.
- Ideally prior experience of using Emarsys CRM Marketing Cloud, especially for the email channel. Experience with other similar tools like Braze, Iterable, Airship, etc. will be considered.
- Good to have: experience in Contentful, Tableau, ESL (Emarsys Scripting Language).
- Prior experience of doing CRM in a subscription business is a plus.
- Knowledge of GDPR and email opt-in requirements.
- A track record of finding innovative solutions & approaches.
- A passion for data-driven approach to CRM activities.
- Excellent communication skills in English.
As part of our ongoing journey towards building a diverse, equitable and inclusive company, we welcome everyone to apply, especially those individuals who are underrepresented in tech. We are a learning company, inside and out, and we encourage you to apply even if you do not fit all the technical requirements – all candidates are assessed based on skills, qualifications and on our business needs.