DACH PR Manager (Freelance)

Do you want to reimagine education together with us and join a mission to believe in?

GoStudent is one of the world’s leading tutoring providers and education platforms. We’re also a unicorn and have raised more than €675m investment to date. Together with our acquisitions Seneca Learning, Tus Media and Studienkreis, we currently support more than 11 million families each month to fulfil our vision to help each student reach their full potential.

We are passionate about disrupting the future of education and making a real impact. Join our journey and unlock your creativity and advance your career by mastering exciting challenges together with an international, driven team. We are here to support your goals and to discover how far we can reach by growing smarter and stronger together. If this sounds good to you, then join us now and unlock your full potential.

The role in a Snapshot

We’re seeking an experienced and outgoing PR and Communications Manager to lead our public relation efforts for both GoStudent and its sister company, Tus Media, driving consumer awareness in Austria and Germany.

Working out of our office in Vienna or Berlin, you’ll have the opportunity to define local media strategy, own press relations, and collaborate with the wider brand and communications team on meaningful global brand campaigns.

Your Role in Our Journey

• Responsible for setting and executing local media strategy, with a strong focus on telling consumer stories and generating high reach, high volume media coverage.
• Immerse yourself in the business, building relationships with our customer, tutor and data teams, identifying and pitching compelling case studies and exciting consumer trends.
• Leverage existing media relationships and build strong connections with national, consumer, education and technology press.
• Work closely with the PR and Communications Director, the Brand Director and the DACH marketing team to design integrated campaigns that land high-level placements in print, broadcast and online media.
• Focus on securing high-quality backlinks from top-tier publishers to improve the domain authority of our websites and support better organic rankings.
• Use principles of rapid responses and news-hijacking to build awareness of GoStudent and Nachhilfeunterricht based on the current media agenda.
• Monitor, analyse and communicate PR results on a regular basis.
• Handle inbound media enquiries quickly and efficiently, working with the appropriate teams to collect information and respond ahead of deadline.

• You are bold, creative and enthusiastic.
• You are hands-on. You like to plan AND execute. Calling journalists, developing content and tracking your success gets you excited.
• You think in tailored stories and big campaigns, not in generic press releases.
• You understand how to tell consumer stories, and you know the consumer media landscape inside out.
• You have strong relationships with Austrian and German media and are confident in picking up the phone to them.
• You have a proven track record in planning and executing successful PR strategies and campaigns.
• You have a good knowledge of SEO and digital PR best practises
• You have exceptional writing and editing skills and are fluent in German and English.
• You have brilliant communication skills and an ability to deliver your ideas convincingly.
• You are organised, structured and pay attention to detail.
• You thrive in a fast-paced and innovative environment.
• You have +6 years of experience in PR and Communications.
• You have the ability to think, plan, and execute resourcefully, with minimal supervision.

*This role is open to both full-time candidates and freelancers.

Location

Vienna or Berlin (Hybrid)

Your way to unlock your full potential

• Disrupting Education: Join us for a unique opportunity to disrupt the traditional education landscape. It’s not just a job; it’s a chance to be part of something big and meaningful.
• Global Dream Team: Say hello to an international and diverse crew of thinkers, doers, and magic makers. Get ready to be inspired daily by your colleagues from around the world.
• Office Shenanigans: Our regular team and office events will keep your spirits high. We believe in bonding, celebrating, and having a blast together.
• Strength in Unity: Join one of our GoStudent Employee Resource Groups (ERGs) and be part of communities that champion causes you’re passionate about.
• Growing is LIT: The sky’s the limit in our EdTech playground. Access a wide array of online and in-person learning and development opportunities to build your career as high as your dreams can take you.
• Support Around the Clock: We’ve got your back 24/7. Enjoy a comprehensive Employee Support Programme that’s not just for you but for your loved ones too.

Openness Statement

At GoStudent, we are an open and welcoming bunch that values your unique skills, passion, and potential. We don’t hire based on age, gender, nationality, or political views, but rather focus on your talent and motivation to contribute to the future of learning. Even if you are a unicorn – just as GoStudent is: if you believe that you can make a positive impact, we encourage you to throw your hat in the ring & to apply, regardless of whether you meet every requirement. Our team is diverse, and we believe that this diversity fosters creativity and innovation, making us a better company. Join us in reimagining the future of learning!