DE Community Lead – Design and Video

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EMPLOYEE ROLE

Individual Contributor

The Community team is seeking a seeking an exceptional, strategic community lead for Germany focusing on our Video and Design product groups. The DE Community Strategy lead will be responsible for establishing relationships and developing programs to drive engagement with our customer community around Premiere Pro and Adobe’s Design tools including Photoshop, Illustrator, and Firefly.

What You’ll Do:

• Define and execute the community strategy for Adobe’s video and design categories in Germany, ensuring the team’s community motions are aligned with WW video goals, priorities, and KPIs across product launches and in the day-to-day.
• Launch, run, and increase impact of ongoing Community programs, including VIP programs and community partnerships.
• Partner with EMEA Product Marketing, Integrated Marketing, Social, and other cross-functional teams to amplify Community programs and ensure the team is supporting key business objectives.
• Work closely with other Community teams to drive impact at the video category level, including in NA.
• Build and nurture relationships with community leaders and event organizers.
• Measure and track impact of video and design community programs in Germany.
• Lead relationship with vendors, working students and freelancers for program.
• Monthly travel to attend community events in EMEA (with a focus on Germany) to deepen understanding of our community in region.

The ideal candidate demonstrates deep critical thinking and leadership, is passionate about supporting creative professionals, and is experienced in building community relationship programs.

• 7-10 years of experience in marketing/community building. Bachelor’s degree in marketing, communications, business, or a design field relevant to any of the creative fields preferred.
• Experience working with partners such as community groups, event organisers, and other companies serving individual entrepreneurs, small business owners and creative professionals
• Excellent communication, leadership, networking, and project management skills
• Ability to work independently across large internal and international teams as well as with partner organisations in the community
• Must be able to travel 30% of the time
• Fluency in German & English is essential.

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