Growth Marketer (m/f/d) – US Expansion

Usercentrics is a global leader in data privacy and privacy-led marketing solutions. We believe there is no need for a trade-off between growth and privacy compliance. Our vision is to unlock the potential of data privacy to empower a thriving digital ecosystem. We work with companies to create a healthy balance between data-driven business and privacy-led marketing for every size of enterprise. Our customers build trust with their users through improved transparency and control to drastically improve marketing and monetization, while achieving full privacy compliance.If you are passionate about making a positive impact and want to be part of a team that values creativity, collaboration, and purpose, you will be a great fit for us!

As a Growth Marketer (m/f/d) – US Expansion embedded in our cross-functional growth team, you will work hand-in-hand with product managers, engineers, designers, and data specialists. This role is heavily execution-focused, with a primary responsibility for implementing, optimizing, and scaling growth tactics across the customer journey.

• Develop and execute a growth strategy to accelerate self-serve adoption and expansion in the US market, driving user acquisition, activation, and retention.
• Optimize the PLG funnel, focusing on frictionless onboarding, conversion from free to paid users, and cross-sell within accounts.
• Leverage marketing automation and CRM tools to build scalable, personalized nurture flows that guide users toward activation value realization and own its execution.
• Run rapid growth experiments across organic, paid, and product-led channels (SEO, content, in-app messaging, email, referral programs) to optimize user acquisition and engagement.
• Collaborate within the cross-functional growth pods (including product managers, engineers, designers, and data analysts) to improve in-product experiences that drive self-serve conversions.
• Use data-driven insights to identify high-intent users, improve key funnel metrics, and refine go-to-market messaging.
• Stay ahead of US market trends, competitor strategies, and user behavior to fine-tune acquisition tactics.
• Foster a test-and-learn culture, continuously iterating on self-serve strategies to unlock new growth opportunities.

• A proven track record of executing growth strategies for PLG and self-serve SaaS businesses, ideally in a US expansion context.
• Experience with marketing automation, lifecycle marketing, and CRM tools (e.g., Pardot, Salesforce).
• Deep understanding of PLG motion, including onboarding optimization, product adoption, and expansion mechanics.
• Strong analytical skills, with the ability to translate data into actionable insights and experiments.
• Hands-on experience with A/B testing, funnel optimization, and behavioral segmentation to improve conversion rates.
• Knowledge of US-specific buyer behavior and digital marketing trends in the B2B SaaS space.

Location

Hybrid in Buenos Aires (minimum of 2 days a week from the office)

Don’t meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At Usercentrics we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

Why join Usercentrics?