Homeoffice Product Marketing Manager at Retraced

If you’re a B2B, SaaS, Product Marketing Manager and are looking for a job that has a positive impact on the planet and mankind then look no further. Maybe you’re getting tired of working with one of many platforms that solve everyday business problems in Finance/Security etc? Or maybe you just want your work to align with something that is personally important to you, that is aligned wth your values? At Retraced you’ll work on a platform enabling the biggest and best global fashion brands to gain transparency and sustainability through their supply chain. The knock-on effect of your work is reducing climate impact and safeguarding the people throughout the supply chain by ensuring they have fair, livable working conditions and wages.

With over 65 employees globally, and over 10€ million raised so far, our award-winning platform is the world’s first and leading cloud-based supply chain sustainability management system, complete with all CSR capabilities that empower fashion and textile companies to connect all stakeholders in their global supply chains on one network and ensure efficient sustainability data exchange, collaboration, and communication between parties.

This allows them to take action and implement strategies to achieve more sustainable and responsible production practices. The information gained can be shared internally within the company and externally with authorities, customers, or business partners.

https://www.retraced.com/

What you will do

As our first dedicated PMM you’ll join a globally distributed Marketing team and take over ownership of strategic positioning and messaging, ensuring our platform and products stand out in the competitive fashion tech landscape. By aligning product development with GTM strategies and maximizing ROI, you will be instrumental in boosting the overall growth and success of the company.

You will:

• Develop a clear and compelling product marketing messaging that effectively communicates our product’s value proposition to target our audiences.
• Work closely with the UX and Customer Success teams to ensure in-app messaging and UX writing alignment on product messaging and personas.
• Coordinate with customer-facing teams to gather and share customer and industry feedback to guide product improvements and planning.
• Research and gather continuous industry market trends to update cross-functional teams on product messaging.
• Conduct industry benchmarking and gap analysis in collaboration with cross-functional teams.
• Create cross-departmental collaterals to promote our features, including go-to-market documents, training materials, demos, gap analysis, and pitch decks.
• Collaborate with our Content Marketing, Product, and Sales teams to co-create and distribute product-related collateral, such as pitch decks, case studies, one-pagers, product proof points, webinars, blog posts, white papers, and other technical content showcasing our product benefits.
• Develop and maintain evidence of product effectiveness to increase ROI.

• Multiple years of product marketing experience in B2B SaaS
• An expert in positioning, messaging, go-to-market strategies.
• You have the ability to synthesize complex product concepts into compelling stories for multiple audiences across different marketing channels.
• You possess strong cross-functional collaboration skills, building relationships and driving results across the organization.
• You are curious, an analytical thinker with a growth mindset and a passion for learning.
• Your written and verbal communication skills in English are excellent.
• You have knowledge in Product Development tools (Jira, ProductBoard, Intercom).
• You are curious and have an advanced knowledge of product development in saas and product marketing.

• Working as part of a modern, international team with the joint mission of making the fashion industry more sustainable
• Joining a growing team and company
• Generous holiday allowance
• Paid business travel to Europe for team and client visits
• A company where values are lived, not just talked about
• Being part of a dynamic, young company where you have a high level of personal responsibility and independence
• Flexible, hybrid & remote working options