Description

Hey there , Keep reading if you…

  • Love taking ownership and shaping marketing in a small, entrepreneurial team.
  • Are passionate about helping others embrace new technologies like generative AI.
  • Thrive in enterprise marketing, focusing on events and account-based strategies.

Tasks

Branding & Positioning

  • Tell the Bots & People story in a way that excites and inspires.
  • Shape our brand and position it as a leader in enterprise upskilling.
  • Share real customer success stories that show the impact we create.
  • Drive adoption of our training programs across large enterprises.

Engage Customers Through Events

  • Make Bots & People shine at flagship events like Learntec.
  • Research and plan participation in other high-impact offline events.
  • Host webinars and roundtables that resonate with our ideal customers.

Boost Traffic with Content Marketing

  • Own and manage our website in Webflow, both content and technical setup.
  • Partner with a marketing agency to grow our LinkedIn presence.
  • Design creative campaigns that attract Learning & Development and Digital Transformation leaders.

Be Our Analytics Hawkeye ‍

  • Keep an eye on HubSpot analytics and key performance metrics.
  • Analyze traffic and conversions to provide actionable insights.

Uncover New Channels and Tactics

  • Experiment with new strategies like paid LinkedIn and Google ads.
  • Shape and fine-tune our SEO to maximize visibility and reach.
  • Experiment with a lead magnet AI course to attract new audiences

Must-haves

  • 2+ years of experience in B2B marketing (with large enterprises as the ICP)
  • 2+ years of experience in in managing brand and positioning for niche audiences.
  • Brings a proven track record of creating and managing events (both online and offline) that engage and convert ideal customer profiles (ICPs).
  • Has a strong understanding of web management tools like Webflow and CRM Systems like HubSpot.
  • Thrives in a fast-paced and dynamic startup environment.
  • Demonstrates ownership, is proactive in proposing solutions, and follows through on commitments.
  • Has excellent written and verbal communication skills and is fluent in English

This is a plus

  • Faimiliarity with paid campaigns and optimizing content for SEO.
  • Is fluent in German.
  • Is experienced in Learning and Development or Generative AI adoption in Large enterprises.
  • Has experience in building a marketing unit from scratch in a small

  • Work closely with the company founders and expect a steep learning curve.
  • Be the go-to person for marketing, make decisions, and shape the company.
  • The chance to work on some of the most exciting topics of our time: generative AI, process automation, and digital transformation.
  • 30 vacation days per year plus unlimited home office days. Work remotely or from our beautiful Berlin office – you choose.
  • Quarterly team on-sites in Berlin to connect and collaborate with your colleagues

Our Disclaimer: We are a highly motivated team aiming to shake up the L&D market and grow together. If you’re excited about making an impact, working in an entrepreneurial environment, and love figuring out things yourself, you’ll fit right in