Senior Regional Marketing Manager – Campaigns (Southern Europe)

Opportunity is not evenly distributed. Shopify puts independence within reach for anyone with a dream to start a business. We propel entrepreneurs and enterprises to scale the heights of their potential. Since 2006, we’ve grown to over 8,300 employees and generated over $1 trillion in sales for millions of merchants in 175 countries.

This is life-defining work that directly impacts people’s lives as much as it transforms your own. This is putting the power of the few in the hands of the many, is a future with more voices rather than fewer, and is creating more choices instead of an elite option.

About the role

We are looking for a Senior Regional Marketing Manager to support executing and scaling campaigns across the Italian and Spanish markets. You will implement targeted campaigns tailored to market needs and target segments, making data-driven decisions and collaborating across teams. Your role will focus on driving demand, increasing Sales Opportunities, and maintaining a healthy pipeline for Sales teams. Key tasks include working closely with sales to grow the pipeline, supporting sub-regional marketing leads in campaign execution, executing a ‘local first” strategy, and optimising inbound leads.

Responsibilities:

• Campaign Support and Execution: Assist sub-regional marketing leads in executing short and long-term multi-channel campaigns to drive leads and sales pipeline.
• Lead Generation: Ensure a consistent flow of qualified leads for Sales teams, and measure and report on critical sales funnel metrics.
• Program Effectiveness: Measure and report on the effectiveness of marketing programs and campaigns to improve resource allocation, efficiency, and revenue generation.
• Cross-Functional Collaboration: Work closely with sales, marketing, and partner teams to deliver full-funnel marketing programs.
• Local-First Campaign Execution: Focus on executing campaigns tailored to specific market needs and target segments.
• Market Feedback: Provide feedback to broader teams about market conditions, highlighting successful strategies and areas for improvement.
• Support Regional Goals: Assist in achieving EMEA-wide marketing team goals and programs, ensuring their success in the region.
• Team Updates: Regularly update marketing, sales, and product teams about regional customer behaviours, buying preferences, and patterns.
• Post-Campaign Reporting: Conduct post-campaign analysis to report on effectiveness and ROI, providing insights for future campaign improvements.

We are looking for a Senior Regional Marketing Manager to support executing and scaling campaigns across the Italian and Spanish markets. You will implement targeted campaigns tailored to market needs and target segments, making data-driven decisions and collaborating across teams. Your role will focus on driving demand, increasing Sales Opportunities, and maintaining a healthy pipeline for Sales teams. Key tasks include working closely with sales to grow the pipeline, supporting sub-regional marketing leads in campaign execution, executing a ‘local first” strategy, and optimising inbound leads.

Responsibilities:

• Campaign Support and Execution: Assist sub-regional marketing leads in executing short and long-term multi-channel campaigns to drive leads and sales pipeline.
• Lead Generation: Ensure a consistent flow of qualified leads for Sales teams, and measure and report on critical sales funnel metrics.
• Program Effectiveness: Measure and report on the effectiveness of marketing programs and campaigns to improve resource allocation, efficiency, and revenue generation.
• Cross-Functional Collaboration: Work closely with sales, marketing, and partner teams to deliver full-funnel marketing programs.
• Local-First Campaign Execution: Focus on executing campaigns tailored to specific market needs and target segments.
• Market Feedback: Provide feedback to broader teams about market conditions, highlighting successful strategies and areas for improvement.
• Support Regional Goals: Assist in achieving EMEA-wide marketing team goals and programs, ensuring their success in the region.
• Team Updates: Regularly update marketing, sales, and product teams about regional customer behaviours, buying preferences, and patterns.
• Post-Campaign Reporting: Conduct post-campaign analysis to report on effectiveness and ROI, providing insights for future campaign improvements.

Please note: this is an individual contributor (IC) position, not a people leadership role & candidates are required to be proficient in English/Italian/Spanish in spoken and written communication.

Requirements

• Regional Expertise: Extensive experience in the Spanish and Italian market with professional level language skills.
• Marketing Experience: Proven track record in marketing or revenue-focused roles, preferably within a B2B SaaS environment.
• Campaign Execution: Strong experience in supporting and executing full-funnel and multi-channel marketing campaigns.
• Data-Driven: Proficient in leveraging data to track campaign effectiveness, ROI, and optimize performance.
• Continuous Improvement: Mindset geared towards continual improvement and optimization of campaign processes.
• Adaptability: Ability to thrive in dynamic environments and resolve ambiguity quickly.
• Collaboration: Passion for working with sales and partner teams to execute cross-functional campaigns.
• Customer Focus: Strong interest in engaging with and understanding customer needs to tailor campaigns effectively.
• Influence: Ability to influence cross-functional teams and champion new ideas for campaign success.
• Stakeholder Management: Experience working with stakeholders across multiple time zones to coordinate campaign efforts.
• Impact-Driven: Desire to make a significant impact and drive change through effective campaign execution.
• Entrepreneurial Spirit: Sense of adventure and entrepreneurial mindset to innovate campaign strategies.
• Curiosity: Solutions-oriented mindset driven by curiosity to explore new campaign approaches.

We hire people, not resumes.

About the role

Please note: this is an individual contributor (IC) position, not a people leadership role & candidates are required to be proficient in English/Italian/Spanish in spoken and written communication.

Requirements

• Regional Expertise: Extensive experience in the Spanish and Italian market with professional level language skills.
• Marketing Experience: Proven track record in marketing or revenue-focused roles, preferably within a B2B SaaS environment.
• Campaign Execution: Strong experience in supporting and executing full-funnel and multi-channel marketing campaigns.
• Data-Driven: Proficient in leveraging data to track campaign effectiveness, ROI, and optimize performance.
• Continuous Improvement: Mindset geared towards continual improvement and optimization of campaign processes.
• Adaptability: Ability to thrive in dynamic environments and resolve ambiguity quickly.
• Collaboration: Passion for working with sales and partner teams to execute cross-functional campaigns.
• Customer Focus: Strong interest in engaging with and understanding customer needs to tailor campaigns effectively.
• Influence: Ability to influence cross-functional teams and champion new ideas for campaign success.
• Stakeholder Management: Experience working with stakeholders across multiple time zones to coordinate campaign efforts.
• Impact-Driven: Desire to make a significant impact and drive change through effective campaign execution.
• Entrepreneurial Spirit: Sense of adventure and entrepreneurial mindset to innovate campaign strategies.
• Curiosity: Solutions-oriented mindset driven by curiosity to explore new campaign approaches.