Senior Event Marketing Manager – DACH Region

Opportunity is not evenly distributed. Shopify puts independence within reach for anyone with a dream to start a business. We propel entrepreneurs and enterprises to scale the heights of their potential. Since 2006, we’ve grown to over 8,300 employees and generated over $1 trillion in sales for millions of merchants in 175 countries.

This is life-defining work that directly impacts people’s lives as much as it transforms your own. This is putting the power of the few in the hands of the many, is a future with more voices rather than fewer, and is creating more choices instead of an elite option.

About the role

We are looking for a Senior Event Marketing Manager to help us build and grow a world-class events engine that brings more Shopify to the world. You’ll make this happen by designing and producing events that brings Shopify Plus and Shopify for enterprise to life at trade shows, industry events, and through our own properties and experiences IRL. These initiatives will help drive new and nurture Shopify Plus and enterprise leads into/through the sales funnel ultimately impacting revenue goals. You’ll plan, execute and optimise event marketing and EMEA marketing campaigns as part of a cross functional team.
This role requires frequent travel throughout Europe and occasionally internationally.

Responsibilities:

• Collaborate with cross functional stakeholders and leadership to set goals, develop event strategies, execute those plans and then evaluate performance to drive improvement over time
• Build and manage event campaign program scopes of work, resources, budget, contracts, and timelines
• Leverage a deep understanding of internal and external market positioning and our target audiences to make event decisions
• Build strong relationships with external stakeholders and partners including industry/show organizers, agencies and vendors
• Assemble the right resources for each opportunity and foster collaboration and excellence with internal creative partners, agencies and vendors
• Contribute to overall marketing planning: partner with cross-functional team leaders to drive program strategies, approaches, and success criteria metrics while maintaining accuracy and accountability of event budgets, evaluate results against goals, deliver wrap-up reports, and make recommendations to senior leadership for Event Marketing
• Build upon and advocate for the event marketing/production craft and vision

We are looking for a Senior Event Marketing Manager to help us build and grow a world-class events engine that brings more Shopify to the world. You’ll make this happen by designing and producing events that brings Shopify Plus and Shopify for enterprise to life at trade shows, industry events, and through our own properties and experiences IRL. These initiatives will help drive new and nurture Shopify Plus and enterprise leads into/through the sales funnel ultimately impacting revenue goals. You’ll plan, execute and optimise event marketing and EMEA marketing campaigns as part of a cross functional team.
This role requires frequent travel throughout Europe and occasionally internationally.

Responsibilities:

• Collaborate with cross functional stakeholders and leadership to set goals, develop event strategies, execute those plans and then evaluate performance to drive improvement over time
• Build and manage event campaign program scopes of work, resources, budget, contracts, and timelines
• Leverage a deep understanding of internal and external market positioning and our target audiences to make event decisions
• Build strong relationships with external stakeholders and partners including industry/show organizers, agencies and vendors
• Assemble the right resources for each opportunity and foster collaboration and excellence with internal creative partners, agencies and vendors
• Contribute to overall marketing planning: partner with cross-functional team leaders to drive program strategies, approaches, and success criteria metrics while maintaining accuracy and accountability of event budgets, evaluate results against goals, deliver wrap-up reports, and make recommendations to senior leadership for Event Marketing
• Build upon and advocate for the event marketing/production craft and vision

Please note: this is an individual contributor (IC) position, not a people leadership role & candidates are required to be proficient in English/German in spoken and written communication.

Requirements:

• Proficient in English/German communication in both spoken and written format
• A passion for event marketing and production and a willingness to get hands-on in execution
• Strong project management and communication skills with a proven ability to manage multiple stakeholders, at all levels in different geographies
• You’ve successfully produced a wide range of events (from trade shows to activations to conferences to white glove experiences) for a variety of audiences in terms of complexity, scale and design and can move effortlessly between big picture and intricate details
• You are an empathetic leader who knows how to motivate teams and mentor individuals to contribute to their highest potential
• You are passionate and knowledgeable about break-through experience design and emerging event technology
• You love working cross-functionally across different teams, building and maintaining relationships across the organization to drive results
• You are an intellectually curious self-starter who is not afraid to ask questions and use answers to bring clarity and direction to your greater team

We hire people, not resumes.

About the role

Please note: this is an individual contributor (IC) position, not a people leadership role & candidates are required to be proficient in English/German in spoken and written communication.

Requirements:

• Proficient in English/German communication in both spoken and written format
• A passion for event marketing and production and a willingness to get hands-on in execution
• Strong project management and communication skills with a proven ability to manage multiple stakeholders, at all levels in different geographies
• You’ve successfully produced a wide range of events (from trade shows to activations to conferences to white glove experiences) for a variety of audiences in terms of complexity, scale and design and can move effortlessly between big picture and intricate details
• You are an empathetic leader who knows how to motivate teams and mentor individuals to contribute to their highest potential
• You are passionate and knowledgeable about break-through experience design and emerging event technology
• You love working cross-functionally across different teams, building and maintaining relationships across the organization to drive results
• You are an intellectually curious self-starter who is not afraid to ask questions and use answers to bring clarity and direction to your greater team