Description
The Company:Key Responsibilities:.
- Be responsible for the eCommerce strategy ensuring a smooth user experience and consumer journey.
- Conduct AB testing and lead a process of continuous website development and deployments, reviewing analytics and key reporting.
- Work with the Product Content and Data Manager to ensure listings are optimised.
- Create strategies to drive key website metrics (AOV, CR and traffic).
- Oversee the day to day running of the website, including managing product launches and optimisations for the websites.
- Carry out SEO best practices across the website to optimise its performance.
- Conduct trade analysis of website performance, highlighting opportunities to promote best sellers and ensure stock is in place to support this.
- Work collaboratively with other departments to ensure the success of the online strategy including the marketing, Product and category teams.
- Review the brands competitors, highlighting opportunities to have a USP.
- Strong eCommerce background with a passion for Health/Wellness industry
- Strong experience across all ecommerce activities including P&L, SEO, affiliates, and influencer marketing
- Proactive and entrepreneurial Individual
- Strong German & English speaker to communicate with key stakeholders
- Strong interpersonal skills to work cross functionally throughout the business
Ecommerce & Digital Marketing Manager –€90K – €100K- Berlin (Hybrid setting) –Health Tech
*Rates depend on experience and client requirements